Mastering your Growth Targets

SalesCloud helps B2B startups take a more holistic approach to meeting their revenue targets by investing more resources in sales to improve performance, team size, or lead generation. By challenging and benchmarking all KPI assumptions, factors in time and capacities, and improving targeting, startups can significantly increase their chances of success, raise new capital, and reach their growth goals.

Realistic KPIs

Challenging and benchmarking all KPI assumptions, including new revenue, ACV, required leads, and team growth assumptions.

Efficient Resource Allocation

When planning, it is important to factor in time and capacities, including those of individual contributors and leadership, from a process perspective.

Effective Targeting

Improving targeting by working on the narrowest possible customer segments and ICPs while keeping the TAM and previous assumptions for lead generation in mind.

To improve team results, sales leaders often focus on training or sales automation to enhance KPIs. While both have direct effects on the team's output, SalesCloud helps you identify and implement additional factors for improvement based on experience and your specific needs.

Clear GTM Strategy

Enabling the team to understand and follow the go-to-market (GTM) strategy by providing clear ideal customer profiles (ICP) and value propositions can improve sales performance.

Clear Structures and Targets

To achieve repeatable success in day-to-day work, it is important to establish clear structures and targets that can help the team stay focused and motivated to reach their goals.

Continuous Growth Mindset

Embracing learnings and change within the team to continuously grow can lead to long-term success. Leaders can foster this mindset by encouraging experimentation, providing opportunities for feedback, and celebrating successes

To achieve continuous growth and meet investor expectations, startups need to expand into new markets sooner rather than later. SalesCloud can help you do so and ensure that you are well-prepared with a comprehensive plan beyond a simple hiring strategy for new languages.

Market Selection

Properly select and prepare for new markets by reviewing market knowledge and differences. Ensure that the chosen markets align with your growth targets and goals.

Planning of Latencies

For successful expansion, plan for latencies in terms of hiring and revenue. Take into account the time required to ramp up new hires and generate revenue in new markets.

Setting Up Structures and Assets

To ensure success in new languages, set up structures and assets, including language-specific marketing materials and local legal compliance.

Building a revenue engine is the ultimate goal for a startup's go-to-market strategy, at least since Mark Roberge, to ensure further runway and fundraising. To achieve this, leaders must solve more challenges than simply hiring more team members.

Validating Sales KPIs

SalesCloud works with you to validate sales KPIs for realistic bottom-up target calculations and determine the right team size.

Culture of Fast Learning

The right culture for a fast-learning and high-performing sales unit can be created with the help of SalesCloud focus on enabling harmonizing Sales-cultures.

Structures for Playbooks

Our team helps you pour structures into playbooks and knowledge management to ensure that your sales system is optimized for success for success.

When startups aim to increase revenue and acquire skilled resources for their Sales team, they often rely on recruitment or external sourcing. To ensure that resource planning is effective, SalesCloud enables Sales leaders to build the necessary surrounding structures.

Hiring Criteria and Career Frameworks

Define hiring criteria and develop career frameworks that encourage long-term motivation for new hires to ensure success from the start.

Current Team Performance and Coaching Plans

Review your current team's performance and create coaching plans to raise the average performance. SalesCloud can help you identify areas for improvement and develop effective solutions to address them.

Onboarding Plans for Successful Ramp-Ups

Ensure successful ramp-ups with efficient onboarding processes. SalesCloud can help you set up effective onboarding plans to guarantee success from day one.

While startups often initially plan their growth based on their defined Ideal Customer Profile (ICP) and potential target segments, as they grow, customer segmentation becomes more complex. We can help you navigate this by reflecting validation circles and enabling your structure to efficiently target your market.

Data-driven Segmentation

Continuously analyze data to identify patterns and adjust segmentation accordingly for higher conversion rates.

Hypothesis Building

Test and build hypotheses continuously to identify new patterns and target new customer segments while refining existing segmentation strategies.

Integration into Operations

Integrate customer segmentation into organizational structure for efficient operations, including creating clear sales briefs and ensuring sales teams are aligned with the segmentation strategy.

When setting revenue targets, startups often rely on a few data points and seek benchmarks to do their initial planning on required resources (budgets & sales FTE).
While this easily allows breaking down top-down targets onto individual contributors, it does not necessarily ensure target attainment. SalesCloud ensures a holistic benchmarking and connects all interdependencies:

Full Sales Team Perspective

Adding ramp-up months and planned churn into the target planning.

In-Depth Bottom-Up Calculation

Including time, such as working hours or ramp-up periods, for individual contributors to achieve targets.

Challenge Lead Supply vs Market

Is the required lead supply (warm/cold) already budgeted, and is it smaller than our ICP TAM?

Sales leaders often bring in trainers to increase the internal Sales skills. By building a Talent Development Program, SalesCloud helps you to bring additional long-term value into the Sales Unit.

Implement Specific Coachings and Trainings

To help your team members improve their skills, implement tailored coaching and training programs that address individual challenges, from specific KPIs down to process improvements.

Sales Enablement

Ensure that the go-to-market (GTM) strategy is operationally feasible and that your team members have the necessary tools and resources to succeed.

Personal and Professional Growth

Encourage team members to develop both personally and professionally to foster long-term motivation and reduce turnover. Provide opportunities for career development and encourage individual growth.