Mastering your
Growth Targets

On the journey to achieve your goals we guide you by our expertise. Together, we empower you to build a sales foundation and propelling your company towards its growth targets in a capital efficient way

Grow with us!

Empowering B2B Startups
to achieve sustainable success

We know that achieving growth goals and expanding into new markets can be a daunting challenge in the B2B landscape. That's why we focus on our clients with comprehensive solutions and tailored approaches to overcome these challenges in a transformative way.  

Our team collaborates with you to establish attainable KPIs, distribute resources with efficiency, and execute impactful targeting approaches. Moreover, our approach encompasses the setup of a sustainable career framework, the formation of a replicable sales framework, and the enhancement of sales productivity

Expanding Into New Markets

To achieve continuous growth and meet investor expectations, startups need to expand into new markets sooner rather than later. SalesCloud can help you do so and ensure that you are well-prepared with a comprehensive plan beyond a simple hiring strategy for new languages.

Market Selection

Properly select and prepare for new markets by reviewing market knowledge and differences. Ensure that the chosen markets align with your growth targets and goals.

Planning of Latencies

For successful expansion, plan for latencies in terms of hiring and revenue. Take into account the time required to ramp up new hires and generate revenue in new markets.

Setting Up Structures and Assets

To ensure success in new languages, set up structures and assets, including language-specific marketing materials and local legal compliance.

Achieving Growth Goals

SalesCloud helps B2B startups take a more holistic approach to meeting their revenue targets by investing more resources in sales to improve performance, team size, or lead generation. By challenging and benchmarking all KPI assumptions, factors in time and capacities, and improving targeting, startups can significantly increase their chances of success, raise new capital, and reach their growth goals.

Realistic KPIs

Challenging and benchmarking all KPI assumptions, including new revenue, ACV, required leads, and team growth assumptions.

Efficient Resource Allocation

When planning, it is important to factor in time and capacities, including those of individual contributors and leadership, from a process perspective.

Effective Targeting

Improving targeting by working on the narrowest possible customer segments and ICPs while keeping the TAM and previous assumptions for lead generation in mind.

Resource Allocation for Sales Targets

When setting revenue targets, startups often rely on a few data points and seek benchmarks to do their initial planning on required resources (budgets & sales FTE).
While this easily allows breaking down top-down targets onto individual contributors, it does not necessarily ensure target attainment. SalesCloud ensures a holistic benchmarking and connects all interdependencies:

Full Sales Team Perspective

Adding ramp-up months and planned churn into the target planning.

In-Depth Bottom-Up Calculation

Including time, such as working hours or ramp-up periods, for individual contributors to achieve targets.

Challenge Lead Supply vs. Market

Is the required lead supply (warm/cold) already budgeted, and is it smaller than our ICP TAM?

Sales Performance Optimization

To improve team results, sales leaders often focus on training or sales automation to enhance KPIs. While both have direct effects on the team's output, SalesCloud helps you identify and implement additional factors for improvement based on experience and your specific needs.

Clear GTM Strategy

Enabling the team to understand and follow the go-to-market (GTM) strategy by providing clear ideal customer profiles (ICP) and value propositions can improve sales performance.

Clear Structures and Targets

To achieve repeatable success in day-to-day work, it is important to establish clear structures and targets that can help the team stay focused and motivated to reach their goals.

Continuous Growth Mindset

Embracing learnings and change within the team to continuously grow can lead to long-term success. Leaders can foster this mindset by encouraging experimentation, providing opportunities for feedback, and celebrating successes

Reproducible Sales System

Building a revenue engine is the ultimate goal for a startup's go-to-market strategy, at least since Mark Roberge, to ensure further runway and fundraising. To achieve this, leaders must solve more challenges than simply hiring more team members.

Validating Sales KPIs

SalesCloud works with you to validate sales KPIs for realistic bottom-up target calculations and determine the right team size.

Culture of Fast Learning

The right culture for a fast-learning and high-performing sales unit can be created with the help of SalesCloud focus on enabling harmonizing Sales-cultures.

Structures for Playbooks

Our team helps you pour structures into playbooks and knowledge management to ensure that your sales system is optimized for success for success.

Effective Customer Segmentation

While startups often initially plan their growth based on their defined Ideal Customer Profile (ICP) and potential target segments, as they grow, customer segmentation becomes more complex. We can help you navigate this by reflecting validation circles and enabling your structure to efficiently target your market.

Data-driven Segmentation

Continuously analyze data to identify patterns and adjust segmentation accordingly for higher conversion rates.

Hypothesis Building

Test and build hypotheses continuously to identify new patterns and target new customer segments while refining existing segmentation strategies.

Integration into Operations

Integrate customer segmentation into organizational structure for efficient operations, including creating clear sales briefs and ensuring sales teams are aligned with the segmentation strategy.

Recruitment of Skilled Sales Professionals

When startups aim to increase revenue and acquire skilled resources for their Sales team, they often rely on recruitment or external sourcing. To ensure that resource planning is effective, SalesCloud enables Sales leaders to build the necessary surrounding structures.

Hiring Criteria and Career Frameworks

Define hiring criteria and develop career frameworks that encourage long-term motivation for new hires to ensure success from the start.

Current Team Performance and Coaching Plans

Review your current team's performance and create coaching plans to raise the average performance. SalesCloud can help you identify areas for improvement and develop effective solutions to address them.

Onboarding Plans for Successful Ramp-Ups

Ensure successful ramp-ups with efficient onboarding processes. SalesCloud can help you set up effective onboarding plans to guarantee success from day one.

Together, we have enjoyed building the path to growth with over 80 fast-growing companies...

Carsten Lebtig
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For Workmotion's extremely fast growth, it was great having Ulf as external sales expert and sales advisor on the side

Florian Staribacher
Sales Leader DACH
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Our collaboration helped me to set my priorities right and keep our roadmap on track for success. Working together enabled us to build our initial Outbound system aligned on our growth targets. Sales Clouds support was very valuable to me in my first leadership role

Benjamin Thym
CEO at Offerista
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During Offerista's growth journey, I was able to tap into Ulf's expertise many times as an external impulse-giver and advisor

Marc-Alexander Christ
Co-Founder at SumUp
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Sales Cloud was our partner for the initial GtM of our POS solution in Europe and helped us along the sales iterations

Sam Soares
Chief Growth Officer
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Sales Cloud's expertise really helped us to focus and accelerate our revenue growth

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Fostering Growth for
Founders and Sales Leaders

Our customers can unlock their complete potential and expand their business units with our dedication to empowering Founders and Sales Leaders. They gain valuable access to expertise and best practices, and can confidently navigate their challenges by embracing our Sales Unit Building Methodology.
The journey to success typically consists of four key steps, which we guide them through:


Mutual Discovery:
Getting to know each other

This initial exploration ensures we are a match and sets the foundation for our journey together. Discussing your status quo, identify key opportunities and challenges to outline your potential solutions.

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Deep Dive:
Creating Solutions

Upon gaining initial insights, we'll delve deeper into your potential solutions, strategizing optimal support approaches. This involves defining mutual next steps and scoping the potential project, all aimed at fostering your growth.


Customized Growth :
Tailoring your Sales Unit's Success

Aligned with your challenges, we'll derive your priorities and kick off your Sales Unit Building roadmap. Striving for comprehensive growth, you'll gain insights into best practices and proven strategies.


Sustained Partnership:
Powering Sales Unit Progress

We work closely with you over the long term to develop standards that meet your individual sales goals and market dynamics

Embodied Growth Stories :
Our Track Record of Success

Happy Clients


Years of Experience


Why Sales Leaders love working with us

Expert Guidance

We provide unparalleled support and guidance to help sales leaders achieve their goals and overcome challenges. Our team is committed to sharing our experiences and knowledge to foster growth and development.

Customizable Ressources

Our unique Sales Unit Building Framework equips organizations with the essential tools and resources they need to build a scalable sales unit. We offer customizable solutions that can be tailored to fit the unique needs and goals of each organization.

Innovative Strategies

Our innovative approach makes the complexity of growth accessible and understandable. We use cutting-edge strategies and techniques to help organizations streamline their operations and achieve remarkable outcomes, all while being capital efficient.


Articles & Resources