By challenging and benchmarking all KPI assumptions, factors in time and capacities, and improving targeting, startups can significantly increase their chances of success, raise new capital, and reach their growth goals.

Realistic KPIs

Challenging and benchmarking all KPI assumptions, including new revenue, ACV, required leads, and team growth assumptions

Efficient Resource Allocation

When planning, it is important to factor in time and capacities, including those of individual contributors and leadership, from a process perspective.

Effective Targeting

Improving targeting by working on the narrowest possible customer segments and ICPs while keeping the TAM and previous assumptions for lead generation in mind.

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